About Us


About Us

Company Introduction

Company Introduction

“Rooted in Strength, Flourishing in Harmony”

Founded on the timeless principle of resilience, A Coral Reefs Resort carries forward the profound wisdom of A Rock Resort that shaped our origins: "And the rain fell, and the floods came, and the winds blew and beat on that house, but it did not fall, because it had been founded on the rock."

While our foundation remains as steadfast as rock, our new identity as A Coral Reefs Resort symbolizes an evolution — from unyielding strength to vibrant growth, mirroring the magnificent coral reefs that thrive in harmony with the ocean.

This transformational journey began in 2023 when our management envisioned a rebranding that would elevate our positioning and guest experiences. After meticulous planning throughout 2024, we proudly unveiled our new identity in 2025 as part of our comprehensive AMORI Development Plan.

Beyond hospitality, we are redefining modern living by creating integrated tourism destinations that blend world-class accommodations with sustainable design, cultural authenticity, and vibrant commerce. As a fast-growing pioneer in thematic hospitality, A Coral Reefs Resort merges exotic global inspirations with Langkawi’s breathtaking natural beauty — guided by our philosophy:

"Built on rock, inspired by reef."

Message from the Director

Dear Shareholders and Stakeholders,

It is with great pride that I present the performance highlights of A Rock Coral Reefs Berhad (“ARock”) for the financial years ended June 30, 2024 (“FY2024”). I am delighted to report that our resort has not only recovered from the challenges of the pandemic but has also achieved record-breaking growth, setting a strong foundation for our future transformation.

FY2023 marked an exceptional year for A Rock, with revenue increasing by RM2.2 million (135% growth) to reach RM3.86 million, driven by the resurgence of Malaysia's tourism sector. In FY2024, we maintained this positive momentum with stable revenue of RM3.73 million, demonstrating our ability to perform consistently in a competitive market.

2023 was more than a year of financial recovery—it marked the start of an ambitious transformation. Under the leadership of our management team, we embarked on a comprehensive rebranding and restructuring journey. Following meticulous planning throughout 2024, we are now proud to unveil AMORI — a bold, visionary roadmap to redefine our identity and strengthen our market presence.

A pivotal milestone in this evolution will be the renaming of A Rock Resort to A Coral Reefs Resort in mid-2025.

At the meantime, with our corporate transformation, the equity structure of A Coral Reefs Resort will undergo corresponding changes. We will introduce an "NFT Framework" mid-year, allowing existing shareholders to decide whether to adopt the new equity structure based on their investment preferences and outlook for the company. A detailed explanation will be provided in the final section of this Handbook.

These accomplishments would not have been possible without the dedication of our remarkable team. Despite the challenges posed by the Movement Control Order (MCO), our employees remained steadfast in their commitment. From senior leadership to frontline staff, their tireless efforts have ensured operational excellence and outstanding guest satisfaction.

As we embark on this transformative journey, our focus remains on delivering sustainable growth and long-term value to our shareholders and stakeholders. The AMORI is not just a rebrand—it’s a promise to innovate, invest in our people, and exceed expectations in every facet of our operations.

Thank you for your trust and partnership. Together, we will shape a brighter future for A Coral Reefs Resort.

Company Structure

Board of Directors
Corporate Advisor
Legal Advisor
General Manager
Operations Manager
Food & Beverage
Front Desk
Kitchen
Account
Housekeeping
Marketing & Sales
Maintenance
Security

Profile Of Director and Key Management Team

Casper Chong Kin Kent / 37 y/o

Director

Working Experience: Entrepreneur in recycling industry.

Koo Chin Keong / 54 y/o

Director

Working Experience: Financial and Investment Field.

William Ng Kok Kiong / 44 y/o

Corporate Advisor

Working Experience: Seasoned investor, financial executive and corporate advisor.

Loo Kai Teik / 37 y/o

Legal Advisor

Working Experience: Background as a solicitor.

Tonny Tong Kui Boon / 44 y/o

Operation Manager

Working Experience: 10 years of experience in the IT and entertainment industries, and 12 years of experience in the hotel, catering, and education sectors.